Despite the importance of organizational alignment, many enterprises still struggle to align their strategies, competencies, resources, and management systems to achieve organizational purposes due to silo mentality (Trevor & Varcoe 2017) . Exceptional companies like McDonald’s overcome the individuality of the teams and become aligned which results in greater effectiveness and efficiency. The alignment unites the company’s purposes, strategies, competencies, resources, and management structure. The organizational purpose is not just about making money rather a broader aim for what the people really care about. When the purpose is built properly, shared carefully and individuals work towards it, profit should come eventually. Business strategy fits the customer demand, company’s purpose and competitiveness together and shows how to achieve the purpose by capitalizing on the situational opportunities. For the intended alignment, then, the organization needs to have the right capabil