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The Author


Mokaddes Ahmed Dipu achieved his Master of Business Administration (MBA) and Bachelor of Business Administration (BBA) degree in Marketing from the University of Chittagong. He also completed three international exchange programs in Political Economy, Cross Culture Management and International Business Management at Hong Kong University, Siam University and Burapha University respectively during his graduation tenure. He joined as Lecturer of Marketing at the Department of Agricultural Economics and Social Sciences at Chittagong Veterinary and Animal Sciences University in Oct 2016 and is currently serving as Assistant Professor. Prior to joining the academia, he worked for Unilever Bangladesh Ltd. and Airtel Bangladesh Ltd. for 4 years.

While working in distribution, customer development and indirect sales in different MNCs, he found his passion in teaching. Consequently, he joined an agriculture-based specialized university as a faculty member with teaching and research responsibilities in the field of agribusiness and marketing. His research interests include agribusiness management, agri-marketing and IT, value chain management, distribution and consumer marketing. His teaching philosophy comprises six guiding principles:

1) Respect, 
2) Accountability & Responsibility, 
3) Bias for Learning & Action, 
4) Building Talent & Team, 
5) Pioneering and 
6) Integrity.

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