Food for Thought

Brand is the management of consumers’ expectation innovatively. When a PROMISE distinctly position in the consumers mind, we call it is a BRAND. If a company likes to manage the expectation of the consumers, it has to know its customers from the very depth of the heart. Only then it will be possible to connect the brand with human minds where it will be born and will live in. The words sound so simple, but the real tasks don’t. It requires a lot extensive consumer research to proceed on. In this write up, I will be trying to give a glimpse of the steps required in developing a Brand. A brand is a ‘Brand, it will be certified by the consumers not by the marketer. Hence, the work starts with the in depth analysis of consumer mind. ‘Why do the consumers consume the product?’ In the very beginning this is the most vital question to be answered by the marketer. In branding this is called ‘consumer insight’, the very basement of preparing ‘Brand Architecture’ which is the first step of the w...

T he reason why I defined them Golden Worker is not because the y work in gold industry, it’s because they help us earn US $12.4 billion representing almost 80 per cent of the country's export income by exporting quality garments. But we call them Garment Workers in the sense of negligibility and in some cases we use ‘garment worker’ as slang to address someone having low social class. A few days ago a team of my department visited a colony in Chittagong city where those workers live. We saw the brutality of reality, the harsh living conditions of those garment workers. You won’t believe how harsh it is. In a single congested room, there are two to three families. They all are cooking in the same room, they all are eating in the same room, and they all are sleeping in the same tiny room. Those who are bringing 80% of the country’s foreign currency are having a very poor standard of living. The visit makes the report of International Trade Union Confederation, a Vienna-based labo...

In 2001 our govt. suddenly decided to introduce Grading system in public examinations (SSC, HSC) without going through a systematic process of justifying and educating the stakes (teachers, students) about the system. However, it took two or three years for the stakes to cope with the system, meanwhile some batches went through huge academic losses because of low understandability and multiple changes of decision regarding the ‘Range’ of grades and the weight of ‘Elective’ subject. In the recent time, all the shakes and hazards have almost been overcome and stakes are almost habituated with the system in spite of having a ‘question mark’ behind the quality of the primary and secondary education. Very recently the govt. has introduced two more public examinations named Primary School Certificate (PSC) and Junior School Certificate (JSC). There is no wrongness with this introduction but to the utter surprise we have observed that grading system prevails in JSC exams while traditiona...

Free trade refers to a market model in which trade in goods and services between or within countries flow unimpeded by government imposed restrictions such as taxes, tariffs, or subsidies. In general sense, we can say free trade ensures the free flow of goods from one country to another without facing any trade barrier. In today’s world the word ‘Free trade’ emerged in the post Cold War world as a global possibility with the growing economic interconnectedness between countries has become a catchphrase. Before concluding any remarks regarding the issue, at first we need to analyze the pros and cons. Benefits of Free Trade to a developing country like Bangladesh Free trade helps to increase the global level of output because it permits specialization among countries. Every nation has some sort of specializations which allow that nation to devote its scarce resources to the production of the particular goods and services for which that nation has a comparative advantage. Under free t...

Culture refers to our understanding of acceptable behavior, beliefs, values, languages, and all other actions and practices. Cross culture denotes to dealing with different cultures of the world. Globalizations, the expansion of global trade, the increase in the number of companies dealing on the international stage, and diversity in the workplace have made ‘cross culture communication’ a significant element of organizational life. International and national businesses are ultimately the result of people. As with incompatible software, if people are running on different cultural coding, problems can occur. Lack of knowledge of cross culture and language proficiency often leads to poor internal unity. The loss of customers, poor staff retention, lack of competitive edge, internal conflicts, external miscommunication and conflicts, poor working relations, misunderstandings, stress, poor productivity, and lack of co-operation are all by-products of poor cross cultural communication....

Politics is for the greater interest of the society and the country at large. Keeping it in mind some students of Dhaka Medical College surrendered their highest belongings on February 21, 1952. We call it ‘ultimate sacrifice’. The movement led by student community in 1960s, 1971 and 1990 brought the most enormous and the greatest output for the country and for its well being which is known to all. It was much more than student politics and still now the nation remembers those brilliant politicians for their great contributions. In 2010 we see the so called student politicians are just showing up their servile follower-ship to their supported parties in an illogical way. A couple of weeks ago several students were killed in different universities of the country by student community. In both of the before mentioned cases student community is related. But what is the output of the murders of the latter case? Bloodshed, closures of the universities, violence, prolonged session jam, ...